Using the “3P Framework”—Purpose, Principles, and Priorities—developed by the Xbox team, Bach takes businesses, government, nonprofits, and readers on the Xbox journey, from garage-shop beginnings to triumphant success. By going back to square one of the Microsoft strategy process, Bach realized something: he already had a template for the kind of leadership and community engagement that can ignite meaningful change.
At BPC, Bach then described how government and nonprofit organizations could be more effective—by outlining a clear strategy with simple, upfront objectives. Xbox Revisited is a wake-up call that asks every business, nonprofit, government agency, and citizen to focus on activities that can positively affect what is happening in our communities, government, and country. In other words, it’s a challenge to begin thinking like a civic engineer.